List of 10 Contemporary logos
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NAIL IT LOGO
The Nail It logo is a good masterpiece of design, because the designer used symbols and shapes to create a serif typeface and create a unique letter "N". The design is strong, simple and straight to the point. The placement of the type was creative, clean and maintained a uniform arrangement. According to the ITS philosophy the construction of the logo had a mathematical geometric arrangement progression and used good space. The negative and positive space are well balanced and integrate well together.
ADIDAS LOGO
The Adidas logo was designed using a san-serif font. The letters were designed uniformly and were incorporated into the icon above the letters. The icon above was created using simple shape which is a rectangle, but was uniformly arranged in an abstract and unique way. The design was created in a geometric form and a good use of negative space within the typography was used well. The logo is simple, clear and objective because a minimal use of visual elements with the use of geometric shapes and typography had played an equal role.
Moiré Logo
The Moire logo is providing a popular way of branding, its logo giving an optical illusion through it patterns. The patterns created are converging a colliding grid like design which is becoming more popular with branding and identity design. For example good design agencies like the Mexican design agency Burocratas work for ABO and Daniel feytag, use the kind of design of motion and use basic shapes to create their designs. The logo has a good use of negative space and is uniformly arranged well. the design is also legible but fresh.
TUPPERWARE
The design of the logo is simple yet abstract. The icon next to the word Tupperware creates an abstract geometric design, because it is made up of simple shapes and lines which compliment the typography. The colour use on the design balances well together because it suites the target audience, which leans more to the feminine side and goes well with the kind of products they sell. The colours help balance the contrast between the size of the geometric shapes and the size of the text, which makes the design look simple, legible, clear and arranged in a uniform manner because of the use of negative space.
THE HARVARD LOGO
The Harvard University logo has a simplified look and feel
to it. The background interacts well with the design. The logos simplicity is
much more interesting because the words are legible, the font is clean and the
emblem blends in well even when placed at the bottom. It emphasizes the uniqueness
of the logo design.
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