RESEARCH MAGAZINE

ENJIN MAGAZINE

http://www.enjin.co.za/magazine

ISSUE #51

The only South African print magazine dedicated to visual communication and graphic arts.

Enjin magazine organised by George Naude and his team have done a great job in creating a magazine which is completely different from other design magazines. Every information and image content is different in every magazine issue in a way that they have found a way to harmonise the content and imagery together by uniting  all the elements and of the article under one theme. The Enjin magazine is a post moderns magazine because it tends too challenge social and moral issues that most magazines tend to not.

LAYOUT

The layout of the magazine has information organised well using the three-column grid and the layout forces the eye to read and focus on each element on the cover of the design in a systematic sequence.

TYPE

The type used on the magazine design is usually a serif font on both the headings and the the body copy. The type on the body copy is united because the text use a grid formation which helps the text to be organised accordingly. Variations of colour, size and weight of the text give good visual hierarchy.

CONTENT

The magazine designs always has new and fresh concepts and their layout is clean and easy to understand and is visually clear and smart. Their work emphasises on graphic designers, photographers and visual artists and their works in a way that they aim to educate and inspire the public and designers growing in the creative industry. they also focus on providing tutorials on how to design. Enjin magazine also tackles with issues that affect the society like, racism, political violence and homosexuallity. 

MARKET

The target market is for design professinals and designers who want to stay up to date with the latest design trends. Its also for designers who want to communicate and share ideas, concepts and the use of new tools and softwares.

ITS Contemporary logo

Contemporary logos are designed in a unique and memorable way to create a brand identity. Contemporary logos have to be one of a kind in a way that they should easily attract the attention of the target audience.

List of 10 Contemporary logos

www.brandcrowd.com

creattica.com

creattica.com

firdausazonan.blogspot.com

www.creativebloq.com 

www.ahoodie.com 

pictload.com 

www.brandcrowd.com 

pictload.com 

http://themarketingmuscle.files.wordpress.com/2011/08/nike_logo11.jpg

NAIL IT LOGO

The Nail It logo is a good masterpiece of design, because the designer used symbols and shapes to create a serif typeface and create a unique letter "N". The design is strong, simple and straight to the point. The placement of the type was creative, clean and maintained a uniform arrangement. According to the ITS philosophy the construction of the logo had a mathematical geometric arrangement progression and used good space. The negative and positive space are well balanced and integrate well together.

ADIDAS LOGO

The Adidas logo was designed using a san-serif font. The letters were designed uniformly and were incorporated into the icon above the letters. The icon above was created using simple shape which is a rectangle, but was uniformly arranged in an abstract and unique way. The design was created in a geometric form and a good use of negative space within the typography was used well. The logo is simple, clear and objective because a minimal use of visual elements with the use of geometric shapes and typography had played an equal role.

Moiré Logo

The Moire logo is providing a popular way of branding, its logo giving an optical illusion through it patterns. The patterns created are converging a colliding grid like design which is becoming more popular with branding and identity design. For example good design agencies like the Mexican design  agency Burocratas work for ABO and Daniel feytag, use the kind of design of motion and use basic shapes to create  their designs. The  logo has a good use of negative space and is uniformly arranged well. the design is also legible but fresh.

TUPPERWARE

The design of the logo is simple yet abstract. The icon next to the word Tupperware creates an abstract geometric design, because it is made up of simple shapes and lines which compliment the typography. The colour use on the design balances well together because it suites the target audience, which leans more to the feminine side and goes well with the kind of products they sell. The colours help balance the contrast between the size of the geometric shapes and the size of the text, which makes the design look simple, legible, clear and arranged in a uniform manner because of the use of negative space.

THE HARVARD LOGO

The Harvard University logo has a simplified look and feel to it. The background interacts well with the design. The logos simplicity is much more interesting because the words are legible, the font is clean and the emblem blends in well even when placed at the bottom. It emphasizes the uniqueness of the logo design.